Latest Trends in Web Design

I thought it was time to bring you some of the latest on interactive design. There’s a lot going on when it comes to Social Media; brands are attempting to finalize strategies and maximize Return on Investments to acquire a strong position on emerging social networks such as Pinterest.
 While technology develops and new devices are brought to the user, creative freedom doesn’t necessarily expand, and the design job doesn’t consequently get easier, but clever solutions are at our fingertips. This article aims to explain and exemplify two of the major trends that can fuel creative discussions with your digital teams.

RESPONSIVE DESIGN
Responsive Design is a powerful trend that suits our users’ environment and context. We have all been bombarded with the ‘CLOUD’, which serves the user who desires data in the form of APPS and documents across multiple devices without the information being stored on each device individually.
In order to make APPS, websites, and documents easy to read, navigate and use across the variety of devices that people use today, design needs a specific approach so that layouts are tailored to the characteristics of each gadget, such as screen sizes and controls (i.e. click or touch).
Responsive design, a few examples:
http://2012.ampersandconf.com
http://www.designmadeingermany.de/magazin/5/





PARALLAX SCROLLING
Parallax scrolling is a technique wherein background images move slower or in different directions than the overlaying foreground elements. The feeling of depth that is generated from this behavior can at times be stunning, and at times annoying. We have seen the world’s biggest brands experiment with this trend. A few examples for you to discover:
http://www.manufacturedessai.it/it/

http://www.ok-studios.de/home/
http://www.nike.com/jumpman23/aj2012/
http://artofflightmovie.com/
http://www.beetle.com/

 Resize your browser screen to see how the layout changes when the window gets smaller.